How SWTHZ Scaled from Ad Hoc Signage to 60+ Successful Rollouts
Wellness franchise eliminates vendor juggling and gets their time back.
Industry
Health & Wellness
Location
Nationwide
Project Goals
- Multi-Site Branding
About the Project
When Stefani Rizzi joined SWTHZ (Sweat House) on day one, signage was just one of many responsibilities under her expanding umbrella. Over time, as Head of Design & Construction, she became the critical decision-maker for how each new franchise location looked—both inside and out.
But as the wellness brand began expanding at lightning speed—opening more than 60 studios in just its first two years of franchising—their previous ad hoc signage approach wasn't cutting it.
Industry
Health & Wellness
Location
Nationwide
Project Goals
- Multi-Site Branding
60+ New Studios in 2 Years
75%+ Franchisee Satisfaction
Reduced Vendor Management Stress
Consistent Brand Execution Across Markets
The Challenge
20 vendors across 20 states lacking consistency
Unpredictable pricing and missed deadlines
'Babysitting' projects over focusing on growth
No centralized control over brand standards
“It's infrastructure now, not chaos. The same proven process for every new location eliminates reinvention and errors.”
The Solution
24-hour design turnarounds
Transparent pricing across all locations
Standardized playbooks for 100% consistency
Full management from permits to installation
One point of accountability for every location
"The signs are great. The pricing is fair. But it's the people who make this work. The Silicon Signs team cares. And when you're building a brand at this pace, that matters more than anything."
With more than 100 franchise territories sold and dozens more studios in development, SWTHZ now has a signage partner it can trust—one that matches their speed, protects their brand, and gives their team time back.
Silicon Signs was built to solve exactly these challenges for scaling franchise brands. As your full-service national signage partner, we manage everything from design to installation so you can scale without delays, brand inconsistency, or vendor wrangling.
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