How The Back Nine Golf Built a Scalable Signage System for 50+ Franchise Locations
Entertainment franchise eliminates vendor chaos and achieves exclusive partnership.
Industry
Sports & Recreation
Location
Nationwide
Project Goals
- Multi-Site Branding
About the Project
When The Back Nine Golf launched their franchise program, signage decisions fell entirely to individual franchisees. With 50+ locations planned for 2025 and over 100 territories sold, the corporate team knew this decentralized approach put their brand at risk across every new market. Each franchisee sourcing their own local vendor meant unpredictable quality, inconsistent branding, and no economies of scale.
They needed a partner who could bring order to the chaos without requiring a massive internal lift. More importantly, they needed someone franchisees would actually choose to work with.
Industry
Sports & Recreation
Location
Nationwide
Project Goals
- Multi-Site Branding
50+ Locations
Exclusive Vendor Partnership
Centralized Branding in Decentralized Model
The Challenge
Freedom of choice put brand at risk in new markets
Without standardization, visual identity could be diluted across locations
Rapid growth demanded outside expertise to maintain quality
50+ locations in 2025 pipeline with no systematic approach
“Service, not pricing alone, won the deal. They didn't just understand signage—they understood our business.”
The Solution
Proved value with first 5-7 franchisees
Led design guide meeting to define visual standards
Free design work, intake tools, and value engineering
Responsive partnership across leadership teams
After proving their value with initial franchisees, Silicon Signs secured an exclusive vendor agreement. Now, all franchise locations route through Silicon Signs for their signage needs—transforming a fragmented, franchisee-driven model into a scalable, high-margin revenue stream with consistent brand execution.
Exclusivity enabled pre-ordering, better forecasting, and faster installs. More importantly, it gave corporate the confidence that every location would open on-brand, regardless of who owned it.
With The Back Nine Golf's aggressive expansion plans, they now have a signage partner who matches their speed, protects their brand across all franchisee decisions, and provides the systematic approach that emerging brands need to scale successfully.
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